Commercial Marketing Lead - Home Based Working

Job Purpose

Reporting to the Head of Marketing and Events the role is designed to deliver creative multi-channel content plans and campaigns across all digital channels to accelerate brand awareness, lead generation and all commercial projects helping to drive growth. The role will require the individual to have an inherent ability to handle and prioritise multiple tasks, projects and change in a fast-moving environment and the ability to manage multiple internal and external stakeholder relationships. Working closely with the Head of Marketing and Events the individual will be adept in the creation of targeted marketing content using a CRM and market insights to assist business development in their commercial activity.

Dimensions

• The are no direct reports
• There is no budget responsibility

Key Accountabilities and Responsibilities

Content Marketing

• To work with the Marketing and Communications Manager and Marketing Campaign Lead to translate and convert content into marketable assets that support brand profile and bring stories to life.
• Lead on AFG’s content marketing strategy (social media & website).
• Develop and execute content plans and manage paid advertising.
• Capture monthly social media and website analytics to optimise and refine our efforts.
• Organise and oversee briefs for any external digital agencies.
• Use the CMS to make updates and edits to content and visuals on AFG’s website in accordance with SEO best practice and AFG brand guidelines.
• Coordinate AFG’s E-shot campaigns, targeting key customer segments with engaging content in a timely manner.
• Oversee and motivate internal, and where appropriate external, ‘champions’ and ‘influencers’ for the organisation to develop significant stories into marketable assets.
• Explore and develop new marketing initiatives for AFG including texts, podcast, radio and webinars. Support the set up and organisation of virtual events, both internally and externally.

• Set up and oversee the management of stakeholder data within the CRM system, ensuring this data is utilised effectively for targeted marketing purposes.
• Work with the marketing with key stakeholders and prospects.
• Align AFG’s Marketing activity with Business Development activity to facilitate sales enablement and drive an increase in new and recurring business.
• Business Development team to enhance growth opportunity through effective relationship Market Intelligence
• Coordinate annual survey projects for People We Support | Patients | Friends & Family | Customers. Utilise the insights retrieved to inform effective marketing activity.

• Oversee and manage AFG branding, ensuring that brand guidelines and templates are applied effectively across all marketing materials.
  
  Person Specification - Essential Requirements

We’re Alternative Futures Group, a health and social care charity providing specialist support for people with a learning disability or mental health condition.

We’re proud to have been positively changing lives and enabling people to achieve amazing outcomes for over 30 years.

We have a vision to create a world where amazing people do amazing things every day. Our skilled and experienced teams work with every person we support to create a personalised, outcome-focused plans to achieve their aspirations.

As a ‘values based’ employer, the people that work for us genuinely care about the people they support, and we are seeking likeminded people to join our team.  If you are passionate about working in Health and Social Care and have a real desire to make a positive difference to the lives of the people we support then we would love to hear from you.

At AFG we also recognise the contribution and value that our staff make.  We would not be able to provide the life changing support that we do without people like you!

In return for your contribution we will support you throughout your career and we provide a wide range of employee benefits, career development and lifestyle support services to ensure that you too feel supported, fulfilled and valued from day one of your employment with us.