Job Purpose
We
are seeking a dynamic and experienced Marketing Lead to drive strategic
marketing initiatives within AFG with a particular emphasis on our learning
disability service provision. This role is pivotal in enhancing our brand
presence, engaging key stakeholders, and developing impactful campaigns that
promote our work, service accessibility, and patient engagement.
To
support the Marketing and Communication Manager with the development, delivery
and evaluation of award-winning marketing campaigns commensurate with the
Business Plan and divisional service plan initiatives for our Learning
Disability Division.
You
will create robust and measurable campaign plans from concept to brief to
execution in a timely and cost-efficient way. This will involve working across
functions to engage and capture stories, thought leadership, case studies and
activities to ensure the content plan is ready to go to market. This will
involve working with agencies where appropriate and key internal stakeholders.
You
will explore external event and conference opportunities to help us raise brand
awareness and corporate profiling, this will include overseeing sponsorship and
speaking panels on behalf of our executive and leadership team. You will work
closely with the Marketing and Communications Manager to identify, align, and
apply for industry awards.
This role is a 6 Month Maternity Cover fixed duration contract.
Key Accountabilities and Responsibilities
Dimensions
- No direct reports
- No allocated budget
Principal Accountabilities
- To deliver measurable marketing and campaign plans utilising and initiating the full capabilities of the marketing toolkit to support AFG three-year growth strategy and the delivery of connected campaigns to key learning disability service line priorities.
- Responsible for liaising with internal departments to execute marketing deliverables and ensure project timelines are met.
- Create compelling content to engage various audiences, including our colleagues, patients, healthcare professionals, and stakeholders.
- Responsible for building, developing and owning the AFGs’ case study library.
- Identify a list of annual industry awards in collaboration with cross functional services, overseeing the application process from start to completion and communicating success accordingly.
- Create, communicate and oversee an annual industry events calendar and attendance, producing proposals for speaking and PR opportunities.
- Responsible for keeping marketing collateral in line with AFG’s brand guidelines including but not limited to branded merchandise, physical spaces, digital materials, etc
- Support surveys, focus groups, workshops and stakeholder engagement programmes and translate outputs into clear messages for campaign activities.
- Ensure AFG brand and templates are effective, appealing, and firmly creative in a competitive position in the market.
- List and keep an eye on AFG competitors, partners and commissioners. Ensuring that relevant industry news at a regional and national level is communicated.
- To support PR and creative agencies as agreed with the Marketing and Communications Manager, ensuring assets are costed as part of any campaign activity.
- Work closely with the Commercial Marketing Lead to develop target audience databases to support targeted email campaigns.
Skills & Knowledge
- Demonstrable knowledge of devising
marketing tactical delivery plans to deliver against the organisation’s
strategy and engage, educate and motivate the target audience.
- Ability to write content that tells an organisational story and builds
narratives, engaging audiences across multiple channels.
- Strong creative understanding, and able to assess the measures that will
maximise response rates.
- Strong Communication skills to brings teams together to deliver campaigns.
- Able to work under pressure, making or escalating decisions where necessary
and adapting to meet changing circumstances as required
- Ability to manage and motivate team members to achieve organisational goals.
- Ability to manage key external relationships with designers and suppliers.
- To deliver measurable marketing and campaign plans utilising and initiating the full capabilities of the marketing toolkit to support AFG three-year growth strategy and the delivery of connected campaigns to key learning disability service line priorities.
- Takes personal responsibility and holds others to account.
- Solution focused and has a “can do attitude”.
- Inspires others with their passion and enthusiasm.
- Demonstrates honesty and integrity and demonstrates through their behaviors the organisational values.
- Embraces change, viewing it as an opportunity to learn and develop.
- To be accurate and methodical in approach to work.
Experience
- Proven experience of designing, implementing and delivering campaign marketing aligned to organisational strategic objectives.
- Budget management and working within a defined budget allocation for marketing activity.
- A Passionate marketer with a good knowledge of the latest trends.
- Proven experience of planning and delivering end to end multi-channel direct marketing campaigns.
Qualifications & Training
- Educated to Degree level or relevant of 5 years’ experience in campaign management.
This role involves travel to our sites within the North West of England, we can only accept applications from residents of the North West.
With our extended flexible working options, you can also choose to work a 9-day fortnight or a 4.5-day week, supporting our employees with their work life balance.
This role is Band II as per our structure.